Market Research
We are a market research company that selects and applies the right research, Decision - Making and Idea Generating tools at the right time. We use our expert and tools to support your critical thinking and decision making process, not replace it.
RESEARCH UNIT
In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Research Unit.
A. Social research on health and non health issues.
B. Policy research.
C. Consulting.
D. Training /capacity building/conducting workshop.
E. Report preparation and Its presentation.
FIELD UNIT
In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Field Unit.
A. All India survey,FGDs.
B. GIS-Property (Manual, Tab) and Electricity(Consumer, Map).
C. Rural studies,Studies on sensitive issues.
D. Training on field operations.
E. Quality assurance,Field audit / monitoring of field work.
DATA PROCESSING UNIT
The data processing team is experienced in using SPSS, STATA (Basics), Fox Pro, SAS and CS Pro besides developing tailor made programs. The team members have had the experience of coordinating the data processing activities of prestigious projects such as NFHS, DLHS, CE NRHM and MPHS etc.
SOur team has the experience of extracting data from PDA’s for analysis. The unit is responsible to maintain the quality of data during its entry process conducted by data entry operators.
QUALITY CONTROL UNIT
The quality of data collected during field activities are maintained by the following process:
A. Proper and adequate training to all the field interviewers and supervisors irrespective of the prior experience they have.
B. Training as per the training schedule.
C. Team meetings for re briefing during the field work.
D. Field visits by senior filed professionals.
E. Complete back check may also be followed in case of high rejection ratio for any investigator/team.
