{"id":1768,"date":"2025-07-16T09:29:07","date_gmt":"2025-07-16T09:29:07","guid":{"rendered":"https:\/\/universeumr.com\/site\/?page_id=1768"},"modified":"2025-07-21T12:07:54","modified_gmt":"2025-07-21T12:07:54","slug":"market-reasearch","status":"publish","type":"page","link":"https:\/\/universeumr.com\/index.php\/market-reasearch\/","title":{"rendered":"Market Reasearch"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1768\" class=\"elementor elementor-1768\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2784b5d10 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2784b5d10\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ab0e10d\" data-id=\"1ab0e10d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ec13fc2 elementor-widget elementor-widget-heading\" data-id=\"7ec13fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-01601ea e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"01601ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72bacb3 elementor-widget elementor-widget-heading\" data-id=\"72bacb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Market Research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1059cc elementor-widget elementor-widget-text-editor\" data-id=\"c1059cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"agricultural\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"about-content-title wow fadeInUp\"><p class=\"agri-para\" style=\"text-align: center;\">We are a market research company that selects and applies the right research, Decision &#8211; Making and Idea Generating tools at the right time. We use our expert and tools to support your critical thinking and decision making process, not replace it.<\/p><\/div><\/div><\/div><\/div><\/section><section class=\"agri-subpart\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-6\"><div class=\"about-content-title wow fadeInUp\">\u00a0<\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70bc4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"70bc4bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ba62c66\" data-id=\"3ba62c66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c87dcae elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6c87dcae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper.png\" class=\"attachment-full size-full wp-image-2219\" alt=\"\" srcset=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper.png 1920w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper-300x169.png 300w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper-1024x576.png 1024w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper-768x432.png 768w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/Black-and-White-Professional-Success-Desktop-Wallpaper-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6834d825\" data-id=\"6834d825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-712c89f6 elementor-widget elementor-widget-heading\" data-id=\"712c89f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">RESEARCH UNIT<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2d3947 elementor-widget elementor-widget-text-editor\" data-id=\"3b2d3947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"para-subpart\">In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Research Unit.<\/p><p class=\"para-subpart\">A. Social research on health and non health issues.<br \/>B. Policy research.<br \/>C. Consulting.<br \/>D. Training \/capacity building\/conducting workshop.<br \/>E. Report preparation and Its presentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a5fbea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5a5fbea7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6738d4e7\" data-id=\"6738d4e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c51a881 elementor-widget elementor-widget-heading\" data-id=\"3c51a881\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> FIELD UNIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d3a54d elementor-widget elementor-widget-text-editor\" data-id=\"69d3a54d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"para-subpart\">In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Field Unit.<\/p><p class=\"para-subpart\">A. All India survey,FGDs.<br \/>B. GIS-Property (Manual, Tab) and Electricity(Consumer, Map).<br \/>C. Rural studies,Studies on sensitive issues.<br \/>D. Training on field operations.<br \/>E. Quality assurance,Field audit \/ monitoring of field work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e5d95ff\" data-id=\"e5d95ff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542b64cc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"542b64cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1540\" height=\"840\" src=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research.webp\" class=\"attachment-full size-full wp-image-2220\" alt=\"\" srcset=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research.webp 1540w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research-300x164.webp 300w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research-1024x559.webp 1024w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research-768x419.webp 768w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/market-research-1536x838.webp 1536w\" sizes=\"(max-width: 1540px) 100vw, 1540px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-179424a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"179424a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-96ccc7\" data-id=\"96ccc7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72168650 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"72168650\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"318\" height=\"159\" src=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/sas.jpg\" class=\"attachment-full size-full wp-image-1858\" alt=\"\" srcset=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/sas.jpg 318w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/sas-300x150.jpg 300w\" sizes=\"(max-width: 318px) 100vw, 318px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6dc2caf5\" data-id=\"6dc2caf5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50d4bbad elementor-widget elementor-widget-heading\" data-id=\"50d4bbad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h4 class=\"head-subpart\" style=\"font-family: Rubik, sans-serif;line-height: 1.1;color: black;margin: 19px 0px 0px;font-size: 33px;vertical-align: baseline;padding: 0px 0px 0px 10px;border: 0px;background-image: initial;background-position: initial;background-size: initial;background-repeat: initial;background-attachment: initial\">&nbsp; &nbsp; &nbsp; DATA PROCESSING UNIT<\/h4><div><\/div><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-709f4378 elementor-widget elementor-widget-text-editor\" data-id=\"709f4378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"para-subpart\">The data processing team is experienced in using SPSS, STATA (Basics), Fox Pro, SAS and CS Pro besides developing tailor made programs. The team members have had the experience of coordinating the data processing activities of prestigious projects such as NFHS, DLHS, CE NRHM and MPHS etc.<\/p><p class=\"para-subpart\">SOur team has the experience of extracting data from PDA\u2019s for analysis. The unit is responsible to maintain the quality of data during its entry process conducted by data entry operators.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35a8c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"35a8c9d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-333572f\" data-id=\"333572f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f12a41e elementor-widget elementor-widget-heading\" data-id=\"f12a41e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"> QUALITY CONTROL UNIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8208a68 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8208a68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"para-subpart\">The quality of data collected during field activities are maintained by the following process:<\/p><p class=\"para-subpart\">A. Proper and adequate training to all the field interviewers and supervisors irrespective of the prior experience they have.<br \/>B. Training as per the training schedule.<br \/>C. Team meetings for re briefing during the field work.<br \/>D. Field visits by senior filed professionals.<br \/>E. Complete back check may also be followed in case of high rejection ratio for any investigator\/team.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3729308\" data-id=\"3729308\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2925153 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2925153\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2237\" src=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-scaled.jpg\" class=\"attachment-full size-full wp-image-2264\" alt=\"\" srcset=\"https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-scaled.jpg 2560w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-300x262.jpg 300w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-1024x895.jpg 1024w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-768x671.jpg 768w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-1536x1342.jpg 1536w, https:\/\/universeumr.com\/wp-content\/uploads\/2025\/07\/webanalyst_4-2048x1790.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Market Research Market Research We are a market research company that selects and applies the right research, Decision &#8211; Making and Idea Generating tools at the right time. We use our expert and tools to support your critical thinking and decision making process, not replace it. \u00a0 RESEARCH UNIT In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Research Unit. A. Social research on health and non health issues.B. Policy research.C. Consulting.D. Training \/capacity building\/conducting workshop.E. Report preparation and Its presentation. FIELD UNIT In line with the core values, UMR strives to provide high quality research, as well as strategic consulting services to clients in the social and development sector in India through its Field Unit. A. All India survey,FGDs.B. GIS-Property (Manual, Tab) and Electricity(Consumer, Map).C. Rural studies,Studies on sensitive issues.D. Training on field operations.E. Quality assurance,Field audit \/ monitoring of field work. &nbsp; &nbsp; &nbsp; DATA PROCESSING UNIT The data processing team is experienced in using SPSS, STATA (Basics), Fox Pro, SAS and CS Pro besides developing tailor made programs. The team members have had the experience of coordinating the data processing activities of prestigious projects such as NFHS, DLHS, CE NRHM and MPHS etc. SOur team has the experience of extracting data from PDA\u2019s for analysis. The unit is responsible to maintain the quality of data during its entry process conducted by data entry operators. QUALITY CONTROL UNIT The quality of data collected during field activities are maintained by the following process: A. Proper and adequate training to all the field interviewers and supervisors irrespective of the prior experience they have.B. Training as per the training schedule.C. Team meetings for re briefing during the field work.D. Field visits by senior filed professionals.E. Complete back check may also be followed in case of high rejection ratio for any investigator\/team.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1768","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/pages\/1768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/comments?post=1768"}],"version-history":[{"count":16,"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/pages\/1768\/revisions"}],"predecessor-version":[{"id":2267,"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/pages\/1768\/revisions\/2267"}],"wp:attachment":[{"href":"https:\/\/universeumr.com\/index.php\/wp-json\/wp\/v2\/media?parent=1768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}